In today’s era of technology, optimizing your digital presence is the best way to improve your business’s growth. More and more people are looking for brands they can trust and get engaging thoughtful experiences from. And that is exactly where Instagram marketing strategy from a reputed Instagram marketing agency comes into play.

Establishing a well-defined marketing strategy is a must before you dive into the world of social media. This includes what type of content you will be posting and how often to post. Keeping that in mind, we, your go-to solution for Instagram marketing agency have come up with the ultimate Instagram marketing strategy guide.

So, without any further ado, let us dive right in.

Setting your Instagram goal

Before you go into Instagram, you must have a clear goal in mind. You should not just go into it just because everyone else is. Your purpose to being on Instagram should be worth your time, money, and energy.

Whether you are trying to sell your products or create brand awareness through posting, you should be certain of your objectives. There is no one real answer to this question. You can use Instagram for user-generated content as well to gain more loyal customers. But whatever you do, have a clear goal in your mind.

Determine your target audience  

Working as the leading Instagram marketing agency for years, we are always motivating everyone to know their audience. We have always seen that the best results are only achieved when you know who is working to please.

That means you must determine who you want to target before your Instagram marketing. There are many Instagram marketing factors like gender, age, location, interests and so much. If you are new to all this and looking for a fresh way to start, follow interest hashtags.

This will help you determine who is engaging with these tags and who to target.

Competitive analysis

After you are done with your target audience selection, it is time for you to do a competitive analysis. This will allow you to see what other successful competitors are doing.

If you know who your biggest completions are, make a list of those profiles. Now go through them one by one and figure out which one of them is making the highest amount of engagement.

Some other things you should take into note are given below.

  • What captions they are using.
  • Their most used hashtags.
  • Posting frequency.
  • The growth in the last 12 months.

This information will be a benchmark for your Instagram marketing strategy. While looking at multiple competitors, make a list of what opportunities some of them have missed. Now when you start your own journey make sure to take advantage of all of them.

Editorial calendar

You should always make an editorial calendar to save yourself a good amount of time. In the calendar, you can add which type of post and hashtags you will target in advance.

You can also select days for any events like new product lunch or offer deadlines.

Final thoughts on Instagram marketing agency

Social Insight is the leading Instagram marketing agency in Ireland. We are on a mission to elevate your business traffic and brand awareness to a whole new level.

As your one-stop solution for an Instagram marketing agency, we will enrich your brand averseness. We also work on expanding and engaging your audiences with content and earn loyal customers by creating conversations. From state-of-the-art data tracking tools to the most effective Instagram marketing strategy, we have what you need to take your brand to the next level.

So reach out to us today and get started.

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Published On: September 27th, 2021 / Categories: Instagram Marketing, Social Media Marketing /

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